The Comeback Sequence
Re-engage your hottest leads, recover lost sign-ups, and bring past students back with zero awkwardness.
Not everyone signs up after their trial.
Not every past student comes back on their own.
And not every studio owner has time to manually follow up with dozens of maybe-laters and long-gones.
That’s where The Comeback Sequence comes in.
This ready-to-send email kit gives you three fully written email campaigns, built to help you turn missed opportunities into full classes - with friendly, strategic follow-ups that sound just like you.
It’s like having a marketing assistant who never forgets to follow up.
Not every past student comes back on their own.
And not every studio owner has time to manually follow up with dozens of maybe-laters and long-gones.
That’s where The Comeback Sequence comes in.
This ready-to-send email kit gives you three fully written email campaigns, built to help you turn missed opportunities into full classes - with friendly, strategic follow-ups that sound just like you.
It’s like having a marketing assistant who never forgets to follow up.
Three plug-and-play email sequences, ready to customize and send.
Trial Class Follow-Up (7 emails)
- For leads who came in for a trial class and didn’t sign up. Built to boost conversion with gentle nudges, friendly reminders, and timely urgency.
Cold Lead Revival (5 emails)
- For leads who came in over 3 months ago and haven’t re-engaged. Helps you warm them back up and open the door to another trial or conversation.
Past Student Reconnect (5 emails)
- For students who were once enrolled but didn’t return. This gives you two paths: invite them back in, or ask for a glowing testimonial.
In Total:
- 15+ emails total across three sequences
- Customizable fill-in-the-blank copy
- Built-in objection handling and urgency prompts
- Clear email-by-email purpose and scheduling notes
- BONUS: Voice customization guide
- BONUS: Tech setup walkthrough to help you run these in ConvertKit, Mailchimp, or any real email platform
- Designed to work with OR without a CRM system
Your purchase includes...
This is for you if...
- You’ve had that “what happened to that lead?” moment
- You hate letting trial classes go to waste
- You want a proven system that drives responses and reactivations
- You want to sound personal — but still work efficiently
This template covers situations like...
- A parent says they’ll “think about it” after a trial class… and then ghosts
- A lead was so close to signing up, but life got in the way
- A student dropped out last season — and you’re not sure how to reach out again
- Your last follow-up email said “Just checking in!” and got zero replies
- A parent opened every email… but still didn’t enroll
- You want to ask for a testimonial from a past family - without making it weird
Bonus Features
- Voice Adaptation Guide: Learn how to personalize the tone of each email to match your studio’s style and personality
- Scheduling Cheat Sheet: Includes timeline suggestions so you can hit send with confidence
- Open Rate Optimization Tips: Insights based on tested subject lines and best send practices
Frequently Asked Questions
What does my purchase come with?
You’ll get both PDF and editable Google Doc formats of all 3 sequences, along with a pdf Implementation guide, which includes the strategy, voice guide, scheduling tips, and more.
Do I need fancy software to use this?
Nope! You can use it in your studio software if it allows email automations, but we recommend using an email sending platform that allows you to track open and click rates if those features aren't available in your software.
Is there a satisfaction guarantee?
We offer a 30-day money back guarantee. If you are unsatisfied with your purchase for any reason, please contact us at emily@luxecopy.co and we will get you sorted.
Will this guarantee more enrollments?
While this sequence is built on proven strategies that have worked for many studios, results may vary. Enrollment depends on multiple factors (including your list, timing, and offer), meaning specific outcomes can’t be guaranteed.
$127
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