The Enrollment Engine

Get more students in the door - without stressing over what to say.

You’re running a studio, managing a team, and juggling a hundred tasks a day. Your fall enrollment emails?

They deserve more than a last-minute send.

The Enrollment Engine is a professionally written, plug-and-play email sequence designed to help you fill your classes without second-guessing every subject line or CTA.

This 8-email sequence takes your fall enrollment from “hope they sign up” to “that class filled fast”, with built-in urgency, personalized messaging prompts, and email-by-email strategy tips along the way.

Here's why studio owners love it:

  • Proven, conversion-first messaging
  • Quick to personalize
  • Easy to schedule in any software

  • 8 fully written emails (each with subject line options + CTAs)
  • Clear fill-in-the-blank spots for studio-specific details
  • Marketing strategy breakdowns
  • A bonus voice guide to help you stay on-brand
  • Scheduling guidance + timing suggestions

Your purchase includes...

This is best suited for...

This sequence was designed for dance studios who want to move beyond generic reminders and take a more strategic approach to email (while saving tons of time).

It works best when sent to current families, returning students, and warm leads who’ve shown interest in your classes before.

Whether you’re running enrollment through a CRM, Mailchimp, ConvertKit, or your studio software - the sequence is copy/paste ready and built to adapt.

This template covers situations like...

  • Fall enrollment emails not being opened or clicked
  • Not enough urgency or clarity in what to do next
  • Parents who “meant to sign up” but forgot
  • Emails feeling too short, too long, or too generic
  • Worrying about sounding too pushy
  • Not knowing when or how often to follow up

Bonus Features

  • Voice Adaptation Guide: Learn how to personalize the tone of each email to match your studio’s style and personality

  • Scheduling Cheat Sheet: Includes timeline suggestions so you can hit send with confidence

  • Open Rate Optimization Tips: Insights based on tested subject lines and best send practices

Frequently Asked Questions

What does my purchase come with?
You’ll get both PDF and editable Google Doc formats of the full 8-email sequence, along with a pdf Implementation guide, which includes the strategy, voice guide, scheduling tips, and more. 

How long does it take to customize?
Most studio owners can personalize and schedule the full sequence in under 30 minutes.

Can I use this with my studio’s software?
Yes. Whether you’re using Jackrabbit, DanceStudio-Pro, or a CRM like Mailchimp or ConvertKit, this sequence is copy/paste ready.

Is there a satisfaction guarantee? 
We offer a 30-day money back guarantee. If you are unsatisfied with your purchase for any reason, please contact us at emily@luxecopy.co and we will get you sorted. 

Will this guarantee more enrollments? 
While this sequence is built on proven strategies that have worked for many studios, results may vary. Enrollment depends on multiple factors (including your list, timing, and offer), so specific outcomes can’t be guaranteed.

$78

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